[Video] Conversation Gauntlet: Adam Archer, Vitrue, Inc.

Let´s face it - cause marketing isn´t getting the job done. For all the money and attention raised, not enough is being done to address the major challenges facing society today. It´s time to shift our thinking and approach.

09.30.2011 - Beyond CM Team -

The half-day summit began with the Conversation Gauntlet, a rapid-fire series of six 1:1 interviews with a collection of innovators from different disciplines and perspectives. Brian Reich, author of Shift & Reset and SVP-Global Editor for Edelman, served as the moderator.

The third person to sit in the hot seat, Adam Archer is co-founder of Games That Give and general manager of Vitrue, an online platform that helps brands, marketers and agencies maximize their social community engagement.