The half-day summit began with the Conversation Gauntlet, a rapid-fire series of six 1:1 interviews with a collection of innovators from different disciplines and perspectives. Brian Reich, author of Shift & Reset and SVP-Global Editor for Edelman, served as the moderator.

In the hot seat first, Robbie Vitrano is the co-founder and brand architect for Naked Pizza. In addition to leading a venture marketing company that is a manifestation of the reinventing of New Orleans, Robbie is fueling the global expansion of socially conscious, highly wired consumer brand disrupting the less-than-healthy pizza market. Robbie shares his thoughts about the evolution of brands and how to balance profit and purpose while winning the battles in the trenches.