In this video, Scott Henderson, summit organizer and managing director of CauseShift, welcomes participants to the September 16, 2011 half-day summit. As he speaks from the middle of the circle stage, Scott encourages participants to push themselves and each other to create new ideas and insight by adopting the wider frame of “How can organizations engage individuals to solve society’s most pressing problems?” instead of just tweaking the color of a ribbon.
Let´s face it - cause marketing isn´t getting the job done. For all the money and attention raised, not enough is being done to address the major challenges facing society today. It´s time to shift our thinking and approach.
